Over the past year or so, Google My Business has opened up their API so that you can schedule Google My Business posts to multiple locations at the same time with 3rd-party scheduling tools like OneUp.
However, Google My Business currently limits post scheduling to businesses with fewer than 10 locations. Here are the rules stated at the bottom of the Google My Business API guide:
Not every business or brand can Post through the API.
Who’s allowed to Post through the API?
Any business or brand with fewer than 10 locations is allowed to Post through the API. The number of location is determined by our internal chain detection. Brands with 10 or more locations are not currently eligible to Post through the API.
Why are large chain retailers not allowed to Post with the API?
The Posts feature expands on our small- to medium-sized business (SMB) launch of Posts, and enables SMBs that use third-party platforms to Post on Google. Currently, we’re working to determine the best method to offer the Posts feature to large chain retailers in the future.
So that is bad news for anyone trying to schedule posts to 10 or more Google My Business locations at the same time. However, the good news is that it sounds like GMB will be changing this rule in the near future.
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Need a way to schedule Google My Business posts?
OneUp is a Google My Business post scheduling tool that starts at just $4/month. In addition to GMB posts, OneUp also supports Facebook, Twitter, LinkedIn, Pinterest, and Instagram posts.
Unfortunately, OneUp does not support GMB posts to businesses with 10 or more locations at this time, due to the previously referenced GMB API limitation.
If you try to schedule Google My Business posts to a business with 10 or more locations using OneUp, those posts will most likely fail, even if you only choose to schedule a post to one of the locations.
However, we have seen some circumstances where a chain with more than 10 locations was able to successfully post to all locations through OneUp, so it may be worth a try. (It all depends if Google has characterizes your business as a chain via their algorithm)
As soon as Google My Business removes their API limit, OneUp will support GMB posts to as many locations as you choose.
Using OneUp is simple. Just connect your Google My Business account on the Accounts page.
Then schedule your GMB post, optionally adding any link or image to the post.
Then add your Call-To-Action button and a link.
In addition to just scheduling posts, OneUp allows you to set GMB posts to automatically repeat at set intervals — such as once a week or once a month.
This allows you to reap the benefits of being active on Google My Business, without the hassle of constantly going back in every week to manually post something once your post expires.
Then choose to post it now, or schedule it for a date in the future.
Here is what the post looks like inside your Google My Business account:
And here is what the post looks like on the Google search results page: