Hootsuite is a powerful social media tool with many different features. However, all those features mean that Hootsuite is one of the most expensive social media schedulers on the market.
Hootsuite also lacks some core features like automatically repeating posts, and gets pretty expensive ($29 per month) as soon as you go over 30 scheduled posts or need more than 3 accounts.
If you are looking for a cheap Hootsuite alternative, OneUp is one of the best social media tools on the market. We’ll take a look at the similarities and differences between OneUp and Hootsuite:
Repeating posts
OneUp — OneUp makes it easy to set posts to automatically repeat at set intervals, such as daily, weekly, monthly, once every 3 months, 6 months, or annually.
For example, if you want to schedule a blog post once a month for the next 4 months, it can be done in about 10 seconds.
Hootsuite — While Hootsuite does let you schedule posts, it does not let you set them to repeat.
Social Networks
OneUp — OneUp supports Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Google My Business on all tiers. For Instagram posts, OneUp has direct scheduling, so no push notification is necessary.
Hootsuite — Hootsuite works with Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube. Hootsuite does not allow you to schedule Google My Business posts.
Price
OneUp — OneUp starts at $6 per month for the Starter plan. For up to 100 social accounts, it is only $99/month.
Hootsuite — Paid tier starts at $29 per month for 10 social accounts. Hootsuite does provide a free tier, but it is limited to 3 social accounts and only 30 scheduled posts in your queue at a time.
Hootsuite charges $599/month for up to only 35 social accounts.
Auto-posting from RSS feeds
OneUp – With OneUp, you can connect RSS feeds to auto-post to your social media accounts. You can even set it up so when you post on one social network, OneUp automatically posts on other social networks.
Hootsuite – Hootsuite does not allow you to auto-post from RSS feeds either.
Categories
OneUp — Allows you to create categories to separate accounts by different businesses, or different post types.
Hootsuite — Does not allow you to create categories.
Drag-and-drop content calendar
OneUp — Allows you to see all your posts, filter by category, edit, and drag-and-drop via the calendar view.
Hootsuite — Also has a drag and drop calendar.
Social Inbox
OneUp – OneUp does not provide a social inbox.
Hootsuite – Hootsuite has a social inbox available on all paid plans. Features include Monitor incoming messages, Social inbox, Team assignments, and Messaging tagging.
Many businesses don’t need the ability to monitor and reply to messages inside of a third-party dashboard. OneUp does not offer any social inbox feature, and because of that, can stay more affordable.
Summary
For those who never post repeating content, Hootsuite might be the right tool for you. However, Hootsuite is often regarded as a complex tool with many bells and whistles, and because of that, is considerably more expensive.
For people who just need an easy way to schedule social media posts, OneUp is a cheap Hootsuite alternative that provides an affordable solution for scheduling and automatically repeating your posts at set intervals.