March 2020 update: Google now allows chains to schedule GMB posts for the time being:
Note: In response to coronavirus (COVID-19), chains may now create Posts via the API for a limited time. Posts made by Chains should be related to business updates relevant to coronavirus (COVID-19).
More info can be found here: https://developers.google.com/my-business/content/posts-data
This means that all businesses can mass publish Google My Business posts across all of their GMB locations using a scheduling tool like OneUp.
Old information can be found below:
Over the past year or so, Google My Business has opened up their API so that you can schedule Google My Business posts to multiple locations at the same time with 3rd-party scheduling tools like OneUp.
However, Google My Business currently limits post scheduling to businesses that are not considered chains by their internal detection. Here are the rules stated in the Google My Business API guide:
Note: In order to create posts through the API, your location must not be a chain. If your location is considered a chain by our internal detections, the posts feature will be disabled.
So that is bad news for anyone trying to schedule GMB posts to chains. However, the good news is that it sounds like GMB will be changing this rule in the near future.
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Need a way to schedule Google My Business posts?
OneUp is a Google My Business post scheduling tool that starts at just $4/month. In addition to GMB posts, OneUp also supports Facebook, Twitter, LinkedIn, Pinterest, and Instagram posts.
Unfortunately, OneUp does not support GMB posts to chains at this time, due to the previously referenced GMB API limitation.
As soon as Google My Business removes their API limit, OneUp will support GMB posts to as many locations as you choose.
Using OneUp is simple. Just connect your Google My Business account on the Accounts page.
Then schedule your GMB post, optionally adding any link or image to the post.
Then add your Call-To-Action button and a link.
In addition to just scheduling posts, OneUp allows you to set GMB posts to automatically repeat at set intervals — such as once a week or once a month.
This allows you to reap the benefits of being active on Google My Business, without the hassle of constantly going back in every week to manually post something once your post expires.
Then choose to post it now, or schedule it for a date in the future.
Here is what the post looks like inside your Google My Business account:
And here is what the post looks like on the Google search results page: